Yaris iA Videos - A whole lot of ‘em
Seems like an easy project: make some videos for the Toyota Yaris iA. But sometimes easy becomes hard. Case in point: these videos for the launch of the Toyota Yaris iA. One shoot. Two executions. Maybe 12-ish videos total. I lost count.
Up first: the Toyota.com treatment. We played on the fact that emojis had become the new shorthand for expressing the joy one feels when behind the wheel of Yaris iA.
Next up: the YouTube treatment. We created a "choose your own adventure" style series of videos inspired by video games. The concept: each one of Yaris iA's standard features is like a video game power up, so let’s show them as such.
AD: Janete Chun
Director: Jake Banks
Production: Golden